Digital Fitness
Digital Fitness Advocacy
Digital fitness platforms leverage emerging technology to engage and motivate users. While leading platforms typically target customers who are already at least fitness-curious, there is a significant health -- and market -- opportunity to attract customers who don't see themselves as exercisers, and feel disconnected from most digital fitness marketing. By leveraging the powerful engagement afforded by digital fitness technologies to engage such "future former couch potatoes," platforms can improve the health of large populations while accelerating their continued corporate growth.
Further Reading
Why digital fitness companies like Peloton and Tonal are exciting for healthcare
Enticing some with social cues, others with health, exercise rewards mind and body
Can digital fitness extend beyond hardy base to reach those who may benefit the most?
Motivating fitness with immersive experience, rather than competition
From fitness to flourish: expanding the scope of digital exercise
Motivating a modicum of exercise: the healthtech opportunity
Obesity Is Rising; Can Health Coaches And Tech Drive Durable Behavior Change?
A Happiness Lesson From My Teen Daughters (And Taylor Swift)
Beware Of The Expert Fallacy, But Don't Fall Into The Cynicism Trap
Seeking Wellness Through More Data, Less Technology, and Better Habits