Digital fitness platforms leverage emerging technology to engage and motivate users. While leading platforms typically target customers who are already at least fitness-curious, there is a significant health -- and market -- opportunity to attract customers who don't see themselves as exercisers, and feel disconnected from most digital fitness marketing. By leveraging the powerful engagement afforded by digital fitness technologies to engage such "future former couch potatoes," platforms can improve the health of large populations while accelerating their continued corporate growth.