Moving more has an remarkably beneficial effect on a range of health parameters; the positive impact is especially pronounced for those who initially are relatively sedentary.  Also highly beneficial: a sense of agency, the belief that you can positively impact your future.  Research from Martin Seligman at the University of Pennsylvannia and others not only demonstrates the relationship between health and agency, but, importantly,  also suggests that many aspects of agency can be taught.  Consequently, there's a profound opportunity to improve health by thoughtfully leveraging technology to motivate movement and enhance agency.

The "Vanguard" are the generation who are over fifty and grew up in an era of personal technology affording unprecedented agency.  For them, 50 isn’t an inflection point—it’s simply a continuation of the dynamic, engaged life they’ve always lived and intend to keep living.  They are tech-savvy and highly engaged but also face unique challenges. Reading tiny text on a screen and interacting with clunky interfaces isn’t always seamless, and their expectations for fitness and social spaces often differ substantially from twentysomethings. But they aren’t retreating to the sidelines—they expect products and services designed for their reality and are ready to engage with those who take them seriously.